Who We Are

U.S. Continental manufacturers the highest quality leather and fabric care products to keep the world’s best brands looking great.

About Us

At U.S. Continental we’ve been taking care of everyone’s favorite things for the world’s most coveted brands for nearly three decades. Located in Corona, California we’re the largest private label leather and fabric care company in the world, servicing footwear, handbags, furniture and automotive industries. Our unique ability to create specialized formulations has helped us become a trusted partner to an enviable roster of brands including UGG, Birkenstock, Michael Kors, Minnetonka and Sperry.


U.S. Continental was founded in 1989 by father and son team Nick and David Williams, who began selling tennis shoe cleaner at fairs and swap meets. Over the next five years they created a small business providing the best natural cleaner and conditioner for athletic footwear. In 1994, they became a legitimate shoe care manufacturer and distributed their product to retailers and wholesalers. As a result of their dedication to quality and service, U.S. Continental found quick success in private label manufacturing. Today, with its unique ability to create specialized formulations, and vertical business model, U.S. Continental is now the largest private label leather and fabric care company in the world. 

David and his father, Nick, open Sport Magic in the flea market selling one bottle at a time.

David’s father has a heart attack and leaves business. David sells first private label to Life Uniforms and Shoes.

USC first introduces cosmetic packaging to the shoe care industry.

USC starts contract manufacturing business.

USC becomes ISO 9001:2008 and 14001 Certified.

USC opens office in Dusseldorf, Germany.

USC opens a world class creative lab and R&D lab which enable a unique creative experience for the world’s best brands.



U.S. Continental products are proudly made in Corona, California USA. Our 100,000 square foot, solar-powered factory contains an on-site laboratory capable of developing specialized formulations for any leather and fabric product. ENVIRONMENTAL POLICY- U.S. Continental Marketing, Inc. recognizes its responsiblity to protect the safety of our employees and to preserve the environment. Considering the purpose and context of the organization, and the condition of the environment in which the company operates, the management of U.S. Continental is comminted to the continual improvement of the Environmental Management System (EMS), according to compliance obligations, by following the principles and requirements of ISO 14001:2015.


They have a passion for care products, but that’s not all they love. Meet our team.

David Williams Manchester United fanatic and lover of most all water sports, David resides with his family in Laguna Beach, CA.

David Williams
CEO and Founder

Steve Toloday Antique car guy and aficionado of all things electronic, Steve resides with his wife in Corona, CA.

Steve Toloday
CFO and Head of Operations

Todd Stewardson 25 years Sales Executive in the footwear, apparel, and home furnishings sector. Hailing from the Land of Lincoln but a California resident of the last 30 years. Father of 3, veteran of 30 years of marriage, cross-fitter (scaled most days), technology "guy", and die hard San Francisco Giants Fan.

Todd Stewardson
VP of Sales

Mistala Mooney Die hard Pittsburgh Steelers fan and an eye for all things “super cute”, especially footwear, Mistala resides with her family in Chino Hills, CA.

Mistala Mooney
Director of Product Development and Project Management

Arjen Hessels 'Soccer-loving globetrotter'....

Arjen Hessels
Managing Director USC-Europe

Cissy Smeets Love to travel & study languages.

Cissy Smeets
Sales Director USC-Europe


Iso Certified

U.S. Continental is ISO 9001 and 14001 Certified, meeting the standards of quality management principles, eco-friendly products, and a strong customer focus. An ISO Certification ensures your needs will be met and that you receive consistent, quality products and services.

QUALITY POLICY- U.S. Continental Marketing, Inc. is committed to delivering the highest quality products and service possible, which exceed our customer expectations. Customer satisfaction and excellent operational performance are considered paramount for us to be a successul company. We strive to improve and fulfill these commitments by establishing quality objectives, which are continually measured, monitored, and reviewed by every level of our management team.