Who We Are

U.S. Continental manufacturers the highest quality leather and fabric care products to keep the world’s best brands looking great.

About U.S. Continental

At U.S. Continental, we’ve been manufacturing the highest quality leather and fabric care products for nearly three decades. And since then, the world’s leading brands have entrusted us with their packaging design and custom care solutions. Located in Corona, California, our 100,000 square foot factory is the largest private label leather and fabric care company in the world.

Our passion is care. And our commitment to your products is our number one priority.


U.S. Continental was founded in 1989 by father and son team Nick and David Williams, who began selling tennis shoe cleaner at fairs and swap meets. Over the next five years they created a small business providing the best natural cleaner and conditioner for athletic footwear. In 1994, they became a legitimate shoe care manufacturer and distributed their product to retailers and wholesalers. As a result of their dedication to quality and service, U.S. Continental found quick success in private label manufacturing. Today, with its unique ability to create specialized formulations, and vertical business model, U.S. Continental is now the largest private label leather and fabric care company in the world. 

David and his father, Nick, open Sport Magic in the flea market selling one bottle at a time.

David’s father has a heart attack and leaves business. David sells first private label to Life Uniforms and Shoes.

USC first introduces cosmetic packaging to the shoe care industry.

USC starts contract manufacturing business.

USC becomes ISO 9001:2008 and 14001 Certified.

USC opens office in Dusseldorf, Germany.

USC opens a world class creative lab and R&D lab which enable a unique creative experience for the world’s best brands.



U.S. Continental products are proudly made in Corona, California USA. Our 100,000 square foot, solar-powered factory contains an on-site laboratory capable of developing specialized formulations for any leather and fabric product. ENVIRONMENTAL POLICY- U.S. Continental Marketing, Inc. recognizes its responsiblity to protect the safety of our employees and to preserve the environment. Considering the purpose and context of the organization, and the condition of the environment in which the company operates, the management of U.S. Continental is comminted to the continual improvement of the Environmental Management System (EMS), according to compliance obligations, by following the principles and requirements of ISO 14001:2015.

U.S. Continental Solar Powered Factory Solar Powered Factory

Environmentally Crafted Products

Our guaranteed turnkey service ensures top-quality and service for our customers. Through our expert management and project oversight, you will be kept up-to-date on the status of your product, including design mock-ups, integrated marketing strategy, raw material procurement and cost effectiveness, product distribution, and product care and training. There is a reason why we are a trusted partner to leading brands like UGG, Birkenstock, Michael Kors, Minnetonka, and Sperry. When you work with U.S. Continental, you work with the best.


They have a passion for care products, but that’s not all they love. Meet our team.

David WilliamsManchester United fanatic and lover of most all water sports, David resides with his family in Laguna Beach, CA.

David Williams, CEO and Founder

David Williams
CEO and Founder

Steve TolodayAntique car guy and aficionado of all things electronic, Steve resides with his wife in Corona, CA.

Steve Toloday, CFO and Head of Operations

Steve Toloday
CFO and Head of Operations

Mistala MooneyDie hard Pittsburgh Steelers fan and an eye for all things “super cute”, especially footwear, Mistala resides with her family in Chino Hills, CA.

Mistala Mooney - U.S. Continental

Mistala Mooney
Director of Product Development and Project Management

Arjen Hessels'Soccer-loving globetrotter'....

Arjen Hessels, Managing Director USC-Europe

Arjen Hessels
Managing Director USC-Europe

Cissy SmeetsLove to travel & study languages.

Cissy Smeets, Sales Director USC-Europe

Cissy Smeets
Sales Director USC-Europe

The U.S. Continental Approach

We use a simple, yet effective approach to product packaging to get you the best results.

Consumer-Targeted Design and Development

Let our award-winning design and development departments create a product we promise will sell through our original design, cutouts, and lifestyle-based packaging and customized fabric formulas.

Premier Materials Sourcing

Our network of contracted suppliers lets us choose from a variety of premiere raw materials to sample and develop our formulas until they are tailored to your exact requirements.

Socially Responsible & Standardized Manufacturing

We are an ISO 9001 and 14001 certified company. Our factory contains an on-site, eco-friendly laboratory capable of developing specialized formulas for any leather and fabric product.

On-Time Delivery

We ship anywhere in the world. Our distribution team is dedicated to delivering your product on –time and in mint condition. We handle each product as if it was our own, ensuringy

care and packaging from start to finish.

Care Kit Training

We don’t stop at delivery. Customized care kits will keep your product looking its best. Our team of experts will train your employees in product care.


Iso Certified

U.S. Continental is ISO 9001 and 14001 Certified, meeting the standards of quality management principles, eco-friendly products, and a strong customer focus. An ISO Certification ensures your needs will be met and that you receive consistent, quality products and services.

QUALITY POLICY- U.S. Continental Marketing, Inc. is committed to delivering the highest quality products and service possible, which exceed our customer expectations. Customer satisfaction and excellent operational performance are considered paramount for us to be a successul company. We strive to improve and fulfill these commitments by establishing quality objectives, which are continually measured, monitored, and reviewed by every level of our management team.  

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