Birkenstock

Overview

With more than 230 years of experience in the fine art of shoemaking, Birkenstocks exhibit the finest workmanship and are of the utmost quality. Made of suede, leathers, and cork, Birkenstock Care allows favorite Birkenstocks to remain favorites longer. The Birkenstock Care Kit is prominently displayed alongside the Birkenstock product at only the finest retailers.  The kit makes caring for Birkenstocks easy.  To clean, one uses the Block & Brush to remove dirt and/or stains.  Next, one applies the Cleaner & Refresher spray which keeps the Birks looking and smelling great.  Lastly, to protect the Birks, one applies Cork Sealer, followed by a Water & Stain Repellent.

Net result of Birkenstock Care is that it deepens the connection between the customer and their favorite product from their most beloved footwear brand.

www.birkenstockusa.com
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Design

U.S. Continental recently became a CARE partner to Birkenstock. It’s critical when designing for an iconic brand like Birkenstock that U.S. Continental create products that seek to preserve the brand’s heritage. Like the Birkenstock product, the Birkenstock Care Kit needs to be intuitive in design for ease of use.

Design

Development

In partnership with Birkenstock, U.S. Continental developed care products specific to protect and preserve the integrity of the material used to make the worlds most comfortable and orthopedically correct footwear.

Development

Sourcing

U.S. Continental sourced packaging solutions for the Birkenstock Care Kit to ensure beautiful box could be easily merchandized along side the footwear at retail.

Sourcing

Manufacturing

Like Birkenstock, U.S. Continental has the highest manufacturing standards. U.S. Continental is an ISO 9001 and 14001 Certified company, ensuring Birkenstocks’ products are made to the highest quality standards and with eco-friendly materials. The product is proudly made in California, adhering to some of the strictest manufacturing regulations in the world.

Manufacturing

Distribution

Birkenstock is able to depend on U.S. Continental to reliably ship 99% on-time-and-in- full to anywhere in the world, whether it be a distribution center, retailer, wholesaler, or end user.

Distribution

Training

In 2016, U.S. Continental will begin hosting training events for sales associates via it’s on-line training platform, while also creating production quality digital content for consumers on how to best TAKE CARE of their favorite Birkenstock product.

Training

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